As part of its mission to promote Monaco and facing a growing international competition, the MONACO CAPITAL OF YACHTING initiative has been launched in 2012, under the leadership of theYacht Club of Monaco.
Raising awareness among local players and followed by concrete actions, this approach has come to be obvious for the attractiveness of the Principality, and has shown that the yachting industry is not only a vital economic force for Monaco but is also an appealing tourism factor.
Ocean protection, global warming, and pollution aren’t binary: we won’t tick a box and say ‘‘did we save our planet? Yes or no’’. There’s not a state of success and a state of failure; it’s a continuous evolution determined by each of the cogs in the system, and you and I are part of it. This is why ten years later, facing more than ever the environmental threats, this initiative has taken a new turn and has become MONACO CAPITAL OF ADVANCED YACHTING.
Launched end of March 2022, the phase 1 of the project aimed to regroup all local Yachting industries, Associations, Monaco's Institutions, and Environmental Organisations
In phase 2, we address the Industry outside Monaco, the International press, Trade shows worldwide and foreign clubs
Control the image of this collective umbrella brand to be properly understood by all audiences. Each signatory is an Ambassador for the brand: the credibility and coherence of the actions undertaken by each and every one depend on it.
Setting up joint actions & projects for greater resonance which increases the legitimacy of the message transmitted
Gain a more International recognition: by promoting the world of yachting and its players internationally through positive communication